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Dubber & Salesforce

Author: Dubber Marketing Team
Published on January 27, 2021

End not knowing with Salesforce & Dubber

Dubber’s Unified Call Recording and voice AI solution is now available on the Salesforce AppExchange. This innovative solution enables Salesforce users to compliantly capture calls from mobile devices, unified communications (UC) solutions and fixed lines, and integrate the recordings and voice data within Salesforce. Not only does this integration reduce sales admin through automatic call logging within Salesforce, users can also use Dubber’s powerful voice AI to proactively manage their customer accounts and improve their interactions.

Empower your sales team
Research conducted by Salesforce has shown a massive 92% of customer interactions occur by phone and, according to CSO insights, 42% of sales representatives do not feel they have the right information before making a sales call. Dubber solves these issues by giving sales leaders and teams the visibility and resources they need. Sales leaders can ensure maximum visibility of customer conversations by compliantly capturing 100% of calls made across their existing telephony system or UC platform – including Microsoft Teams and Cisco Webex – which are then natively logged in their Salesforce environment.

Give back lost hours
“Dubber’s integration into the Salesforce AppExchange solves a myriad of issues that sales staff face everyday,” said Steve McGovern, CEO Dubber. “We’re putting sales leaders back in the driver’s seat by ending not knowing what was said and how satisfied customers are. And we’re giving sales reps back hundreds of hours of lost productivity taken in entering notes and updating records. Dubber on Salesforce should be the one thing every sales leader does first in 2021 – to boost performance and productivity and get an edge over competitors.”

McGovern added, “The essence of a successful CRM strategy is to understand and represent the true relationship with the customer. There is no better way of doing that than capturing the nuances of expression. With Dubber Unified Call Recording and voice AI integrated with Salesforce, users can now get the full picture of their customers – eliminating the guesswork and intuition that businesses have relied on thus far to enable better customer experiences.”

Optimise sales productivity
Enterprises with Dubber-enabled telephony or UC platforms can now seamlessly integrate their recordings with their Salesforce environment to automatically capture conversations and log them within Salesforce. These conversations can then be enriched with transcriptions and line-by-line sentiment analysis with Dubber’s voice AI.

A key issue for sales teams is call logging and note-taking. With reps making upwards of 30 calls per day, the administration of transferring all that data into Salesforce can take up hours of time that could be spent prospecting and engaging customers. Dubber’s integration with Salesforce solves this problem by automatically capturing and logging calls within Salesforce.

Proactive prioritisation
Dubber’s voice AI capabilities can take this a level deeper: using customisable alerts to proactively identify crucial moments or problems that are raised in calls and prioritising their time to stay on top of evolving situations.

Important trends in customer conversations and employee behaviour can also be identified by exporting and visualising patterns in BI tools, and transcriptions can be quickly searched and accessed by sales and compliance teams to validate agreements and resolve disputes.

With everything visible within Salesforce, salespeople can quickly search for information contained in their recorded conversations. Opportunities can be filtered by keywords, and sales managers can get complete visibility of their team by accessing sentiment analysis or viewing by customer, sales rep, or across an entire team. Dubber’s voice AI also powers customisable alerts – dramatically enhancing team productivity with a proactive approach to sales and lead prioritisation.

Get the Dubber integration from the Salesforce AppExchange.

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