The Evolution of PaaS

The rise of cloud computing has given birth to an entire industry of cloud-based services, as companies from all sectors move their products and services to the cloud to offer their customers an improved product. Cloud services offer a myriad of benefits, including reduced costs and unlimited scalability, all of which stem from their liberation from hardware. As new native cloud solutions are built on engineered platforms and deployed on cloud infrastructure layers, Platforms as a Service (PaaS) was born. PaaS provide fully managed platforms on which companies can build applications quickly and easily, without the complexity of building or maintaining the infrastructure beneath, and at a fraction of the cost.

Cloud services allow companies to outsource a part of their infrastructure or software service, ultimately opening up a plethora of applications for both business and personal users. The most common services form what is known as the ‘cloud computing stack’:

  1. Infrastructure as a Service (IaaS) – a series of virtualized servers that complete a company’s network infrastructure
  2. Platform as a Service (PaaS) – a provider manages a platform where companies can build their own software, deploy existing services or run off-the-shelf products
  3. Software as a Service (SaaS) – a provider hosts cloud based software on behalf of a company, often eliminating the need for any upfront costs or investment in hardware and software license


PaaS solutions offer end user organisations and service providers an alternative to the complex infrastructure and high costs of legacy software building solutions, and appeal to various sized enterprises because they are flexible, fully scalable and have no capital expenditure. With investment from internet giants and solid interest from service providers and other enterprise users, the future of PaaS looks bright; the market was valued at $1.60 billion USD in 2013 and is expected by Forbes to reach $7.5 billion USD by 2020.

As the popularity and revenue from the PaaS market rises, platform solutions that cater to smaller, more specific requirements, are created. A key example is the Communications Platform as a Service (CPaaS) market. CPaaS offer cloud based platforms which enable the integration of real-time communications, such as instant messaging and voice calls, into existing business applications. This is an innovative solution for enterprises of all sizes, as previously real-time communications have only been accessible from purpose-built applications, which require expensive hardware installations.

Dubber’s core offering is CPaaS. As a native cloud solution, Dubber has been built as a communication platform where new and innovative products can be designed and deployed as product offerings.  Dubber’s platform brings the benefits of call recording and voice intelligence to everyday communications. Ultimately, this organises communication forms onto a single platform and increases their accessibility, whilst maximising their value by bringing the insight of intelligent voice diagnostics to all recorded conversations.

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