Customer Service and Call Recording
30 October 2017
Customer service is an important area of investment for businesses wishing to differentiate themselves from their competitors. With customer contact largely occurring over the phone, the voice data from conversations with customers has become a valuable business asset. Accessing this data to enhance the customer experience can bring numerous benefits. With legacy call recording solutions this data is more difficult to access, however, call recording services built on a cloud infrastructure have the storage and processing capabilities required to truly harness the voice data collected from customer calls. Accompanied by a speech intelligence solution that can analyse the data, a cloud call recording service can allow an organisation to truly listen to its customers. The global speech analytics market has been growing steadily over the past few years and is set to continue (see chart below), read on to find out how new technology can improve customer service in contact centres.
Growth in global speech analytics market by region. Source: Grand View Research
Using speech intelligence software such as Zoe from Dubber, contact centre supervisors can monitor their contact centre agents to ensure they are performing to the best of their abilities. Script adherence is important when staff are given directives to do with how to handle certain situations, or when there is a sales campaign in progress. A feature like Keywords can identify those contact centre agents who adhere to scripts, and show calls that do not contain certain words or phrases.
Zoe’s Sentiment feature analyses the emotions of callers using speech characteristics such as tone, volume, and speed of speech and assigns a positive or negative score to a conversation. This allows businesses to identify negative calls that might be from frustrated callers - an automated process could even be enabled to alert management to follow up on negative calls. Trends in negative calls could be identified to show opportunities for development. As Zoe operates in the cloud, and utilises the processing power of AWS, detailed reports can be created using data from all calls rather than a small sample
Dispute resolution and detail confirmation
Recorded calls can provide definitive proof of what was said in a conversation. While this can be useful for everyday business - replaying calls taken on the go to confirm important details back in the office, or replaying orders to ensure accurate fulfillment - recorded calls are also a vital tool in dispute resolution. Zoe’s Smart search feature can easily scan call archives using a variety of criteria from date of call to a specific word or phrase spoken. This quick search means that disputes are settled as soon as possible.
Playing real calls is the most effective training method for new staff. The ability to play an example of an actual phone call gives a realistic insight into the conversations a new contact centre employee can expect in their role. Examples of how to deal with angry callers can be played, with proven methods demonstrated.
Recorded calls can also be helpful for existing contact centre staff. An employee’s own conversations can be replayed to show how a call could be handled differently, while successful calls can be shared with a team for motivation. A culture of self-evaluation can also be nurtured by encouraging employees to replay their own calls and reflect on how they dealt with these customers and issues. Dubber’s web portal allows contact centre agents to access their own calls, and team permissions can be set-up so that supervisors can listen to their team’s calls.
Rewarding excellent staff
Zoe can be a great tool for identifying high-performing staff. With Sentiment’s call scoring, contact centre employees who consistently turn negative calls into positive interactions can be easily identified and rewarded for their great work. First call resolution can be tracked and those contact centre agents that achieve high levels can also be acknowledged.
Not all calls are best handled by the person who answers them and knowing when to transfer is a highly valuable skill. Calls transferred to management can be assessed and staff rewarded when appropriate. This variety of measures can indicate those employees who would make good candidates for promotion.
CRM integration and customer insight
Dubber’s partnerships with service providers such as Mondago allow for easy integration with features that can make life easier for contact centre agents. Mondago are leaders in computer telephony and CRM integration and can help organisations build informed profiles of their customers using data from their calls. Features such as screen population, which displays customer information to contact centre agents, can reduce call time as callers no longer need to state all of their details each time they call.
Dubber’s open API allows easy integration with CRM systems. Customer calls can be stored alongside their order history and personal information for detailed customer profiles that facilitate quick and easy customer service.
Deploying a cloud call recording solution, alongside speech intelligence, can not only improve customer service, but provide insight into the working practices of a business and identify areas of potential growth and development. Contact us to find out how to make the most of your phone calls.
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