Why Enterprises Are Looking to Switch Service Providers in 2022 - And What You Can Do to Stop It
2 March 2022
Post-covid, enterprises are shifting priorities towards digital maturity and rapidly modernising ways of communicating. Band-aid communications solutions companies implemented in 2020 are no longer ‘good enough’. For service providers, this means there are new gains to be had, races to win - and existing customers to cultivate. It’s a cut throat environment out there, when a third of enterprises are considering changing service providers in 2022. Getting ahead requires new strategies. Enabling and innovating in new and evolving communications infrastructure is key to winning the market.
Dubber recently engaged the services of leading communications analyst firm, Cavell Group, to get the finger on the pulse of service provider trends in both 2022 and beyond.
Voice analytics a must-have focus for 2022
Here are the service provider’s must-focus activities for 2022. These represent the shift in enterprise focus to maturing once hastily-deployed hybrid work solutions, post-covid:
The value of voice data across unified communications services
The role of analytics in enterprise-customer relationship management
The need for high-strength security in communications offerings
The requirement for integration across services, to propel customer stickiness
The future: unification and VR-anywhere
Where to next? With the Metaverse on the horizon, new security and ransomware threats emerging, and a maturity of digital services, service providers will need to stay on the cutting edge of the communications landscape:
Unification of communications channels and their associated data analysis
Towards user-preferred methods of interaction
Digital ID and secure-by-design practices
Augmented and virtual reality communication channels as a new default
It’s time to toe the line of cutting edge tech to win out over the competition. Voice analytics with conversational intelligence by Dubber will set you ahead.
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