case study

In July of 2022, NUWAVE became Dubber’s first Operator Connect Foundation Partner. This strategic partnership decision was pivotal for both companies as the need to scale Dubber’s technology quickly and globally became a top priority.

With Dubber’s Unified Conversational Recording (UCR) capabilities integrated into iPILOT and available to all NUWAVE customers as an entry-level solution at no cost, NUWAVE deploys the Dubber platform with instantly automatic provisioning.

NUWAVE and its partners can then choose to work with Dubber to introduce customers to richer and more comprehensive conversational recording and AI solutions to address a broad range of business needs by unlocking valuable information and insights from conversations across their voice and video calls.

“Optus is a challenger brand”, says Catherine Yue, Senior Director of Mobile for Optus Enterprise and Business. “We’re not the incumbent and we are in a quite different place in the market. We need to do things differently. For us that means looking for products and services we can use to delight and inspire our customers. Things like Dubber.”

Yue says her team looks for propositions which can improve the customer experience and the employee experience for Optus’ enterprise and SMB customers. “Dubber is very much focused on both, you can see it from a management perspective and an employee perspective. It answers their need to collect better insights and improve what they are doing and that means that in turn it helps them improve their customers’ experience.”

Delighting the customer cuts to the core of Optus’ philosophy. Yue says it’s what sits at the core of mobility and how Optus aims to carve out a greater share of the B2B mobility market. It’s not only enterprise and business customers. She says: “I look at what my colleagues are doing on the consumer and prepaid markets and it’s much the same. When you’re a challenger brand you have to find different focus areas.”

Optus was first introduced to Dubber when the company’s financial services team needed to find tools that could help customers deal with compliance requirements. Dubber ticked that box. Then, Yue says; “Once we double clicked on it and saw what it could do, we realised Dubber was much larger than financial services. We talked to our customers and quickly found there are so many other use cases. It could be in retail, legal, entertainment or in healthcare. We found there is so much that our customers can do with it.”

While Dubber has the ability to drive new revenue streams for a carrier like Optus, Yue says it makes for stickier customers. “Of course we want to increase the revenue from our customer base, but we can only do that if we have a proposition which resonates with customers and adds value. We want to offer them something that’s compelling and relevant.”

It’s still early days for Optus Enterprise and Business and Dubber, yet Yue says her team are already having conversations with customers about empowering their people to elevate their work to another level. It’s no longer just about a mobile device and voice, it’s about what else can be done.

Because Dubber is native on the Optus network, Yue says it makes it simpler for customers. She says: “It’s not like you have to go through an app or anything else, you actually just make a call and it records. There’s no additional action.”

For Yue and Optus, being able to partner with technology providers like Dubber is central. “Our portfolio is stronger because of our partnership. Dubber’s experience globally and the technical resource compliments us as a carrier. The partnership with the sales and marketing teams is also valuable. We can deliver a much stronger proposition because we partner.”

Adam Cleary says Dubber enables them to meet customer demand. The Southern Sales Manager for Next Telecom says: “Having Dubber means people come to us and buy our solution where they want call recording for Microsoft Teams Calling or need it as part of a bigger picture. It’s an untapped space – there aren’t many people out offering a complete Teams package right now; Dubber means we are.”

Next Telecom began working with Dubber when it saw fast rising market demand for cloud-based call recording. The Australia-based provider of wholesale telecommunications products and services sells to clients around the world. Today Next Telecom has operations in Australia and New Zealand and globally via parent company Comms Group.

“A lot of businesses have been moving into direct routing and Microsoft Teams Calling. The trend really accelerated in the last couple of years with the pandemic. Once they’ve migrated across to the platform, they realise they need to add call recording. It may have been something they previously did with on-premise systems, but now realised it was missing”, Cleary says.

He says Next Telecom needed a product to meet growing customer demand: “They need call recording for compliance or employee coaching.”

Dubber gives Next Telecom a way to generate revenue and boost ARPU. Cleary says “We’re seeing approximately a 50% revenue increase per user when we add Dubber to a standard Teams Calling plan”.

Also importantly, it means Next Telecom can offer an end-to-end Teams solution. He says: “There are a lot of people offering Teams, but without call recording, it is not complete. With Dubber call recording together with our contact centre solution and analytics solution we can cover 90 per cent of the needs of the market that we deal with.”

This gives Next Telecom an important point of differentiation. Cleary says most of the companies offering Teams Calling can’t offer as much: “We wanted to be able to tell clients that we can do the lot and address all their requirements.”

While Dubber does generate revenue for Next Telecom, it is equally powerful for the way it enables Cleary to win new clients that might otherwise look elsewhere. He says one large client representing a significant amount of business needed cloud call recording as part of the solution and offering Dubber helped him secure the contract.

Cleary says: “We needed a call recording platform that worked with Microsoft Teams and spoke to a few vendors. At first, we ran with a different platform before we were introduced to Dubber but switched quickly mainly because Dubber has a simpler interface, is easier to use and has a more competitive price.”

Now Cleary uses that simplicity as a selling point when he shows Dubber to his clients: “The first time I demoed Dubber was five minutes after someone gave me the login details to a demo portal. I was demoing it for the first time and had no dramas.”

The depth of partnership and local support provided by Dubber is also a huge advantage. It is a genuine partnership that goes beyond product and technical support – Next Telecom can call on the Dubber team to support RFPs as well as larger customer opportunities.

Managed services provider BizPro IT Services is a Next Telecom reseller. Director Jae Atkins says he uses Dubber in the business and uses the experience to help sell it to his small business customers.

He says: “As a managed service provider, we deal with people who are having computer issues and that means they are already frustrated when they call us. We had a few issues where clients were being difficult and getting aggressive. With Dubber call recording I can easily find and listen to a call and coach the staff member on how to handle the incident.”

Atkins says, “Now we’re taking that to our clients. Because Dubber has worked so well for us, we can share our experience to sell more.”

There is a massive migration to cloud-based products, particularly with the growth in hybrid and remote working. He says: “It’s become essential for small to medium businesses to move on-premise solutions into the cloud – and Dubber being a cloud solution is an important selling point.”

Atkins, like Cleary, is drawn to Dubber’s simplicity. He says being able to simplify technology for his customers is a large part of what BizPro does. “The responsibility is on us to make sure we are offering the best vendor solutions. Offering a complete solution gives us the best opportunity with clients. We try to simplify everything for our clients.”

Many of the people who deal with Hinchinbrook Shire Council are not comfortable with connecting online. “That means they are more likely to use their phones to contact the council than go through online channels”, says Emma Prior, the council’s administration services team leader. **

“We use Dubber Call Recording for our main customer service centre. Our rates team and the regulatory compliance team also all have their phones recorded. We use the recording to deal with contentious issues – we get a lot of ‘he said, she said’ with our customers. We use the recordings to back us up.”

She says the move to call recording came from when the council would do rates debt collection.

“Part of our process is to place reminder calls to home owners. But people would deny they were called or claim that they had missed the call and there wasn’t a message.

“Now we can say: hang on, we have this recording to show that we did speak to you or leave a message on a particular date. That was the driver for getting recordings in the first place, from there we have gone on to use it in other areas.”

Prior’s team deals with a variety of calls. “Rates are the main ones, then there are roads, animals and cemetery enquiries. Hinchinbrook also handles food licensing. We get all sorts of things, we field things that aren’t even council matters.”

Information services manager Steven Veltmeyer says there are 20 Dubber Cloud Call Recording licences at the council.

He says; “Until now we have operated as separate divisions, but we are in the process of centralising all incoming calls to go through our main customer service centre. Now that we are rolling out Microsoft Teams, it will be easier to keep control of these calls”.

Hinchinbrook Shire Council was the first council in Queensland to roll-out Microsoft Teams as its sole solution and the first in the state to use Dubber Cloud Call Recording on Teams.

Claims specialists working for global travel insurance assistance provider Cover-More Group, in Australia, use Dubber call recording for auditing, compliance and legal purposes.

Cover-More provides medical and risk management assistance to people travelling for business and pleasure. It has offices in 15 countries and is part of the Zurich Insurance Group. The business deals with millions of customers every year.

Peter Valdes, who leads Cover-More’s global telephony and unified communications team, says Dubber call recording is available on demand to every member of staff. The company uses it to record all non-contact centre calls across the business. The main user is the Claims Team: people working in that team have it switched on permanently.

He says Cover-More had previously used on-premise-based call recording but when the business moved to Cisco Webex it wanted to give the Claims Team its own call recording system. Kytec, Cover-More’s integration partner, recommended Dubber because of its ability to integrate smoothly with Webex.

While the Claims Team is based in Brisbane, having call recording in the cloud means team members could work from home or from the Sydney office.

“The Claims Team records all calls,” Peter says. “This protects the customer as well as ourselves. That way any information we get over the phone can be relied upon if there is a dispute or if incorrect information is provided.”

“The team leaders use call recording to listen to any call that a staff member flags as concerning or suspicious. If we deny a claim because of inconsistent statements, we may need to rely on the recording as evidence of this if the customer disputes our decision.

“We also provide transcripts for any call when it is requested.”

Cover-More is a complex business, Peter says.

“We have two main business units: travel insurance and medical assistance. Thousands of calls come into our contact centre each day.”

The details of all the customer calls are input to Cover-More’s CRM system.

Peter says he uses Dubber himself to record calls on his work phone.

“I think it’s great. The portal is simple to use. Finding calls is straightforward; you look for the time, date and who picked up the call, then hit play. You can tag it for later or download it.”

Longer term Peter plans to look at integrating Dubber with other systems and at ways of making the information captured in Claims Team calls available to other business units.

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Having Dubber available on Cisco Webex Calling meant one of South America’s largest petroleum company could confidently migrate its communications while enhancing its ability to meet the ever growing compliance mandates through unified call recording and conversational intelligence.

One of South America’s largest petroleum company, and a member of the Fortune Global 500 list, needed a compliant and intelligent solution for recording calls and conversations.

Traders working there take important incoming sales calls from buyers and deal with other business partners.

As part of a global business, it is important to stay in regular contact with the business’s headquarters in South America. Availability is vital, a missed call can mean losing valuable business.

They needed unified call recording in order to comply with Europe’s MiFID II directive. The directive requires businesses to keep good records of transactions to show they have acted in the best interests of their clients at all times.

Bernhard van der Linde, the managing director of their local technology partner ADTS, says that when it looked around for the best combination of telephony and unified call recording to meet the company’s compliance needs, it found Dubber and Cisco Webex were the best fit.

The customer consulted ADTS as its trusted technology partner and after due diligence made the decision.

He says Cisco Webex is the best tool for this work. Their employees can make calls on any device; whether phone calls, video conferences or online meetings. Webex Calling gives them the flexibility they need to move around and allows them to stay connected at all times, even when not in the office.

Van der Linde says “Dubber’s strong Webex integration was the key. It could be installed seamlessly without any disruption”.

He says ADTS finds Dubber to be an easy solution to offer customers because it is recognised as the leading brand, ticking all the boxes and very much a safe choice.

This was underlined by the installation process. Van Der Linde said: “it was super simple, our engineers exchanged data, switched on recording and it just works. We gave employees an initial training and showed them the online resources available from Dubber. That was it: job done.”

Per MiFID II, the customer must store all records safely for seven years and be able to find and retrieve individual calls at any time. Van der Linde says Dubber is ideal for this as it offers unlimited usage and storage, and never archives calls so everything is available to be easily searched and played back instantly.

He went on to say, ““We already knew Dubber and were pleased to be able to use them with Cisco Webex. The migration to Webex with Dubber was easy and without disruption, best of all we know our client has access to the best tool we know for managing MiFID II compliance requirements”.

Want to learn more?

Download the case study to learn how Surf Life Saving NSW can focus on the mission of saving lives with Dubber call recording and AI.

Learn how Surf Life Saving NSW:

• Gathered crucial evidence with accurate and immutable records of all calls for coronial enquiries and investigations.
• Saved critical time with automatic transcriptions of every call that can be copied and pasted into incident reports saving critical time.
• Used AI-powered sentiment analysis to identify calls needing further review, and listened to recordings for staff training.